For Complete Exam (All 30 Questions) Tutorial buy Part 1 & Part 2 (This is Part 2).​

• Compared with other approaches to business, the marketing concept is distinct in that it:
• When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
• A useful tool for organizing the competitor analysis is:
• Most firms in the business world set their prices using:
• A producer might use a "pulling policy" rather than a "pushing policy" if: 
• The phrase "big data" refers to:
• The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____.
• David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:
• Which of the following is true of direct distribution?
• The three basic sales tasks are:
• Tammi Soloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:
• Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:
• The primary purpose of branding is:
• In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?
• Which of the following is a common cause of new product failures?