Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

• Your promotional strategy for your product or service, including how you may use the following:

• • Advertising
  • Public relations
  • Digital marketing
  • Sales promotion
  • Direct marketing
  • Event marketing
  • Outdoor

• The effect professional selling may have on your offering
• An initial budget for your plan
• The methods you use will measure the success of your plan
• Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a 15-20-slide Microsoft®PowerPoint® presentation illustrating your Marketing Plan.