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16. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

17.   Which control should periodically reassess its approach to the marketplace with a good marketing audit

18.         What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?

19.                 What are the four characteristics of a marketing audit?

20.  A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.

21.New-to-the-world products are ________.

22.BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.

23.             ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________

24.Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users?

Push strategy                                  

25.The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda ________.

26.Which method identifies the effect sponsorship has on consumers brand knowledge?

27.Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

28.The effect of exposures on audience awareness depends on the following three factors:

29. A firm must know where to position its product based on price and ________.

30.What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?