MKT 571 Week 4 Quiz 100% Correct

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  1. What is an ultimate form of foreign involvement
  2. What takes place when dealers purchase some or all of a product line
  3. When the number of intermediaries are severely limited, this means an
  4. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers
  5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
  6. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
  7. What type of system does a firm employ to decide about the most critical decisions management faces
  8. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products
  9. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store
  10. What type of distribution places the goods or services in as many outlets as possible
  11. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive
  12. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity
  13. What form describes a buyer and seller directly exchanging goods with no money and no third party involved
  14. What mode of entry is it when local and foreign investors share ownership and control
  15. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
  16. Which type of distribution relies on some intermediaries willing to carry a particular product
  17. Companies are pursuing which objective when they start with prices high and slowly drop them over time
  18. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system
  19. What is a simple way to engage in international marketing
  20. Which companies have launched a website without any previous existence as a firm
  21. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)
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MKT 571
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