Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:

• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
• How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
• Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
• Create a new positioning statement for your product, and provide justification for your new positioning strategy.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.