Sampling Design

Using the scenario and two variables your learning team developed for the Week 2 Business Research Project Part 1 assignment, create a paper of no more than 700 words in which the goal is to submit a random sampling plan in such detail that another researcher could replicate the method.

Discuss the following:

(a) Population and size

(b) The target population and brief reasoning

(c) Sampling element which may be conducted through any of the following:

• Data mining
• Survey (If a survey is chosen, create a 5-10 question document), or
• Observation

(d) The sample size

(e) Method of random sampling which may include:

• Simple
• Stratified
• Systematic, or
• Cluster

Calculate the sample size using a 95% confidence level, and a 5% margin of error. Place the calculation in the Appendix.

Discuss how validity (and reliability) will be achieved.