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Sample Question

1.     The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm’s external environment, as developed from cultural, ecological, demographic, religious, educational, and ethnic conditioning.

2.     This is a historically popular technique through which managers create a quick overview of a company’s strategic situation—it is based on achieving a sound fit between internal resources and the external situation.

3.     This is designed to check systematically and continuously whether the premises on which the strategy is based are still valid

4.     What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?

5.     A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?

6.     One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.

7.     With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.

8.     The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda

9.     Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called

10.  How do functional tactics compare to business strategies?

11.  A set of ideas on organizational control based on the belief that the separation of the ownership from management creates the potential for the wishes of owners to be ignored refers to

12.  The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

13.  What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?

14.  A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called

15.  Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a “green marketing” program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program’s chances of being successful?