Use the new product or service that will be launched by either an existing organization or one you will create. This product or service was selected in Week 2 and instructor approval should have been obtained prior to Week 3.  You will use this product or service for this assignment and those in future weeks. 

Write a 2,800- to 3,500-word paper that includes the following:

• An overview of the organization
• A description of the product or service
• A SWOT analysis of the organization and offering
• A competitive analysis of the organization and offering using Porter's five competitive forces model
• The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
• A description of your target market
• Needs that cause your target market to buy including emotional and logical drivers
• A written positioning statement that identifies:

• • Your target market
  • The needs that drive purchase
  • Your organization's industry category
  • How your organization solves the target's needs
  • Your organization's competition
  • What makes your organization different from its competition

Include sources of secondary research that support your analysis.